Škoda Auto DigiLab launched its first ever electric scooter sharing service in Prague - BeRider. The problem I was tackling was that before this, a scooter culture did not exist in Prague. I came up with a full brand identity (name, logo, branding) and visual communication that would shift the culture of transportation and revolutionize urban mobility toward a shared, electric, and carbon-free city. The visual communication is supported by an outline of the logo to mimic the smooth ride of the scooter and to stregthen branding.

Škoda Auto DigiLab launched its first ever electric scooter sharing service in Prague - BeRider. The problem we were tackling was that before this, a scooter culture did not exist in Prague. I came up with a full brand identity (name, logo, scooter branding) and visual communication that would shift the culture of transportation and revolutionize urban mobility toward a shared, electric, and carbon-free city. The outline of the logo is multiplied and further used in the visual communation to mimic the smooth ride of the scooter and to stregthen branding.

Škoda Auto DigiLab launched its first ever electric scooter sharing service in Prague - BeRider. The problem we were tackling was that before this, a scooter culture did not exist in Prague. I came up with a full brand identity (name, logo, scooter branding) and visual communication that would shift the culture of transportation and revolutionize urban mobility toward a shared, electric, and carbon-free city. The outline of the logo is multiplied and further used in the visual communation to mimic the smooth ride of the scooter and to stregthen branding.