Citymove
The Citymove app finds and compares all possible modes of transportation for the most effective route. Škoda the client, wanted a name and identity that would stand out among all the other transport apps. I designed the logo from three elements - the letter C, points on a route and a brand mascot. The primary purpose of the mascot was to help build and strengthen the brand identity. I wanted to give people a reason to emotionally connect with the brand.
The Citymove app finds and compares all possible modes of transportation for the most effective route. Škoda the client, wanted a name and identity that would stand out among all the other transport apps. I designed the logo from three elements - the letter C, points on a route and a brand mascot. The primary purpose of the mascot was to help build and strengthen the brand identity. I wanted to give people a reason to emotionally connect with the brand.
Year
2019
Disciplines
Logo, Branding, Art Direction
