Flo
Flo
Flo is a yoga and wellness studio, offering traditional yoga classes that have the power to transform you. It is a sanctuary where one should feel positive and playful. I created a full brand identity, accompanying collateral and online presence that communicates the distinctive personality behind the studio and approach to fitness. The complete visual identity comprises a full set of playful, quirky characters, confident oversized typography plus a fun and bold application of colour. I began by designing a contemporary, minimalist logotype. Then, by introducing the illustrated characters I started to build a warm, welcoming and inclusive feeling to the brand. The identity has been applied across a range of materials which include a website, yoga equipment and posters.
Flo is a yoga and wellness studio, offering traditional yoga classes that have the power to transform you. It is a sanctuary where one should feel positive and playful. I created a full brand identity, accompanying collateral and online presence that communicates the distinctive personality behind the studio and approach to fitness. The complete visual identity comprises a full set of playful, quirky characters, confident oversized typography plus a fun and bold application of colour. I began by designing a contemporary, minimalist logotype. Then, by introducing the illustrated characters I started to build a warm, welcoming and inclusive feeling to the brand. The identity has been applied across a range of materials which include a website, yoga equipment and posters.
Year
Year
2020
2020
Disciplines
Disciplines
Brand Identity
Brand Identity
